8 Requirements to be an Independent Fitness Instructor, Online or In-Person.
An independent fitness instructor guide with quick and important points on how to to be successful in the fitness industry. Being a fitness instructor, whether it is for Yoga, Pilates, Dance, Zumba, Aerobics, HIIT, or Calisthenics, can be challenging. Fitness instruction and COVID-19 have certainly not gone well together. The tips listed can help individual fitness instructors overcome challenges associated with COVID-19.
CHALLENGES OF WORKING AS A FITNESS INSTRUCTOR
- Finding participants for your classes / sessions
- Marketing and Increasing your reach
- Scheduling activities
- Booking space
- Collecting payments
- Communicating with participants
- Keeping track of loyal customers
- Tracking your progress
With these hurdles, it is important to not set limits for yourself as an instructor, rather explore options that would add to your popularity and growth.
OVERCOMING THE CHALLENGES OF FITNESS INSTRUCTION
1. BE AN INFLUENTIAL PERSONALITY AND NETWORK WITHIN YOUR GYM
If you attend a gym, create a network there and use your time to work on yourself and on building clients. Don’t be afraid to let your customers know about your services so that they can stay away from the competition. Introduce yourself to people while they’re cooling off, in waiting rooms or if someone is resting - Don’t be pushy in your introduction. Start with basic information about yourself, try to get to know them and talk about common topics then inform them about your services. If you can, then offer them a free trial.
2. BUILD A COMMUNITY WITH YOUR CLIENTS - MAKE THEM FEEL AT HOME (because they probably are)
For a lot of clients, fitness is a personal goal and they want to feel comfortable around the instructor and fellow clients. A lot of clients are mostly searching for 'fitness instructors near me' - A community helps spread words. Set up a community of your clients and connect with them on social media platforms so that they can comment on your events and you can have an interactive relationship with them. Make it a point to give your clients a business card so they can contact you. If you build a good relationship with clients, also invite them for events outside your activity - luncheons, BBQ’s, or anything fun!
3. BE VIRTUALLY AVAILABLE TO YOUR CLIENTS.
Provide your customers with a platform where they can easily reach out to you and communicate with you to build a strong relationship. Being an independent instructor helps you in providing a more personalized experience to your customers - use this as your advantage! You need to make sure that you get back to your clients in a timely manner.
A mistake that some instructors make is that they would focus solely on their fitness sessions. Remember, as an independent instructor, you must represent yourself as an approachable company.
4. PERFORM PROMPT AND FRIENDLY CUSTOMER SERVICE
Being an independent instructor also means that you’re responsible for customer service. You are the main point of contact with your clients so you must ensure that you are prompt. A big part of customer service is being a good listener. Let your clients talk so you can understand them better and provide a service that is catered towards their needs. This also means that you must handle complaints as feedback to work on your service. Train yourself in customer relations.
5. ADAPT TO THE CHANGING ENVIRONMENT. TRY DEVELOPING AN ONLINE PRESENCE.
It is important to keep track of the fitness industry trends to adapt accordingly. With technology that is ever changing, there is a definite shift in the operation of the fitness industry - with a lot of fitness instructors building on their online presence. Consumers prefer accessibility in their services so don’t be afraid to use online platforms to provide your service.
If you’re not already using them - try out social media channels like Instagram, Youtube, Facebook or Tiktok to host your offering online. This is a creative and effective way to get eyes on your offering without having to do any in-person marketing.
6. OPTIMIZE YOUR BUSINESS AND MARKET YOUR UNIQUE CHARACTERISTICS
Every single business has its unique characteristics. Take your time to note the uniqueness in your services - and then make it a part of your core philosophy. Make sure that you are focusing on it everyday.Then market yourself emphasizing on unique characters. These may not limit to any unique service you offer, but can also involve any other different path you follow.For example, you may provide a free class for every 5 classes attended by a client and market yourself on that.
7. EMBRACE INNOVATION IN FITNESS
Businesses that are owned by entrepreneurs are constantly working to innovate. You, as an independent entity, also need to work towards innovation. The goal is not only to attract clients but to turn them into loyal customers. Make them want more of your services by being innovative.
Some instructors try to add fusion in their fitness expertise, such as fusing yoga with pilates - as long as it is safe, be creative!
8. THIS IS A PROCESS - FIX PROBLEMS IN EACH STEP
This may sound cliché, but you must focus on problem-solving. If you cannot fix a problem, you cannot maintain customer loyalty. If your business is going to sustain, you must always stay vigilant in staying on top of issues that arise. This also shows customers that you genuinely enjoy your work and want to help them by providing them the kind of service they want.
HOW BLOXO HELPS INDEPENDENT FITNESS INSTRUCTORS
Bloxo, an app, has tons of features to help you build your own business as an independent fitness instructor. Using this app, you can easily organize your sessions, build your audience, make money, collect payments without relying on external payment methods and find participants to join your sessions through one easy-to-use medium. Additionally, the app also provides certain features so that, as an independent fitness instructor, you have a single platform to do all your business, without relying on various different platforms for different aspects of your business:
Dashboard Feature: An accessible tool for organizers to easily track all their activity-related information in one place.
Invite Feature: This helps to invite Bloxo users to your activities with just a click.
Share Feature: Share activities through different mediums, including your social media, text messaging, link sharing, etc.
Groups Feature: The Groups feature allows you to create groups if you want to use it to build a community. For example, you may make a closed group of your loyal customers on the app and provide them with discounted activities or stay in contact with them through the group.
COVID-19 and fitness industry:
COVID - 19 has definitely taken a turn on the fitness industry. Thus, it is recommended that as a fitness instructor, you keep yourself flexible to adapt with the changing times and needs. Fitness industry is going virtual, and finding yourself a tool that would help you in easier transition to virtual sessions is essential. This is where Bloxo comes into play - to keep everything organized in one place and increase your audience by having a prominent online presence.